Sporting events
Case study example | Royal Mail and Julian Opie
For the London 2012 Olympic and Paralympic Games, Royal Mail licensed Julian Opie’s Diver (2011) to include in a series of celebratory stamps.
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The series of stamps became available for the UK public, and visitors to the UK, to use on letters, postcards and packages.
DACS set up a licensing agreement between Royal Mail and artist Julian Opie.
Other use cases for artwork licensing in the sports sector
These include:
- sports arena advertising boards
- sportswear design
- sports shoe design
- events
- interview backdrops
- marketing and promotional material
- merchandising